Find Success With a Free Side of Web Site Advertising and Marketing

The free side of marketing online, through search engine traffic, consists of optimizing my website for the search engines to reward it with a high search engine ranking, and supporting that with search engine optimization (SEO) strategies. A website can get a large amount of traffic from the search engines because that is where people go to look for information about a product or service. When the website is in the top three or four spots on the first page of Google and other search engines, it can enjoy great traffic.

All of this searching and ranking centers around keywords. Key words are phrases are what people type into Google and other search engines when they are looking for information. The search engines find websites to return search results for people. The way they find the websites is through the keywords the website uses on their pages. The work involved on this free side of internet advertising, also called natural or organic, is all centered around optimizing the website for both the search engines and the visitors they will send. The goal is to make the website the authority in its market and then search engines will bestow their respect, and people will be happy with the information they find there.

We cannot say too much about the importance of thorough keyword research in web site advertising marketing. Finding the best words that people are searching for when they want information about your website’s product or service is key to getting the traffic you are after. Once the keywords are established, and it is advised to continue to look for good keywords, the information in the code behind the website will need structured properly. Search engines look for certain criteria when they come to visit a website. They want to see that the title matches up with the content of the website, and they like to see keywords in the title and even in the websiteURL. They look for a meta description that is relevant to the content of the website and includes keywords. They look for h1/h2 tags which support the overall content of the website.

The content for the web site advertising marketing should be valuable. It can consist of educational, enlightening, or entertaining information. It is best to add fresh content regularly since it is appealing to both the reader and the search engines. There are many strategies that can be utilized for maintaining the content on a website, including all of its pages. A site map is valuable to the navigation of a website, and it should not be challenging for a visitor or the search engine to move around the website. Linking is another aspect the search engines regard in a very important way. External links with keywords as anchors back to the website are very valuable. Also, the source of those incoming links and their popularity on the internet are evaluated by the search engines.

So we know that optimizing a website is based on the search engine queries that the website wants to rank for so that it can get a share of the traffic that is searching for those keywords. It may sound simple enough, but when you consider the competition that might exist for the same keywords, the process can become quite a challenge. It is important to lay out an SEO plan and to stay consistent with implementing the plan. Ongoing work such as creating new keyword-rich content, and continuous link building, is essential for getting to the first page of Google and other search engines, and staying there. There are tools that help us find the number of searches per month for a given key word or phrase. We can test this with statistics to back up our research.

If your online marketing includes the free side of web site advertising marketing, you now have an idea of what you will need to target in order to get the traffic that you want to go to your website. You can combine key words and phrases that you carefully research until you get the numbers of searches that you desire. You can work to get those top spots in the search engines so that you secure the majority of the traffic you know is generated with your keywords. You can build your website to an authority site that people get to know, like, and trust. This is the way that you turn traffic into new business and repeat business. It is how you find success on the free side of internet marketing.

A Tricky Tracky Thing – Your Web Site Stats

An interesting, and important, bit of research came to my attention today. It is not that I have been totally unaware of this, but today was the first time in a long time that I have had the ‘leisure’ to truly investigate. Having conducted my albeit quick investigation, and after gathering web site statistics from several sources, I would like to present my findings.

But first, if you are like many, often you may rely on “outside sources” to track the efficiency and effectiveness of your web page performance. Putting more stock in other people’s programs and tracking, often people become discouraged that their web site advertising and/or internet marketing is not “paying off.” They tend to believe that the big name behind a program must mean they are right and you are wrong. That their tracking is better and more accurate than one’s own.

Strangely enough, the truth is often times not the whole truth and nothing but. Take a quick peek at several areas online I use for one of my own domains. Frankly, I use most of them for fun – and I do mean fun – because you are about to discover how very “off” those ‘tried and true’ sources can be:


11/14/2007 at 12:49 p.m.

An Analytics Program – 2 visitors

An SEO Program – 51 visitors

A Keyword Tracking Program – 45 visitors

Compared to:

Domain Cpanel Stats – 384 (and the day is only half over)


All of these programs/services are designed to give the website owner additional insight into their traffic and more.

So which am I most likely to believe? You are right, that is a no brainer question. One’s cpanel stats are the most, and frankly only, reliable source of information about one’s website. Third party systems help give different perspectives on your web advertising and internet marketing, but obviously have limited capabilities. Only your own domain’s cpanel (or whatever yours may be called) have the real skinny on how your web site is performing.

Learn to read your own web site’s information. It is there for the asking, taking, reading, and analyzing. Then take the information you gather and use it to your best advantage. Discover where your visitors are arriving from, and what page they tend to land on. Figure out how many of those visitors remain on your web site or uncover the points at which they scurry away. Plug the holes and keep them on your web site by playing up your web site’s best features. Rearrange your presentation – eliminate “bad pages” if need be. Highlight what others are truly coming to your web site to find and give them a reason to stay.

Stop trusting blindly in “the other guy.” Your own domain stats are your only reliable method to analyze and increase your online web site presence. Make your web site advertising and internet marketing even more effective by discovering what draws visitors to your site or what turns them away.

And, here is yet another valid reason why doing business online really means shouldering the responsibility of creating your own virtual real estate; without your own cpanel you may be just second guessing yourself and wasting time and money.

How will you know how well – or poorly – your web site is doing if your tracking is not up to snuff?


Where to Get Free Web Site Advertising

There is a whole bunch of methods to drive traffic to your website by paid methods. These include Pay Per Click advertising, banner or text link advertising, Media Buys, and similar.

But now I am going to reveal the most profitable, but many times overlooked by marketers, free web site advertising strategies. The ones that you can implement right away, and start seeing results as soon as in a few hours.

1) Forum Marketing. This is so simple, yet 95% of the marketers do it wrong. You don`t have to promote anything you do in the forum. All you have to do, is provide QUALITY information, answers to people`s questions, just be helpful. Share your experience and thoughts on the subject. Help those people. In a few days, they will start noticing you, and following you. Then you add a signature to your posts, which links to your website, or web page. Remember – no promotion.

2) Yahoo! Answers. Again, you are NOT going to get any value of it, if you do it wrong. This is not a place for advertising. However, if you play it right, you can get more value than by having your banner on a very high traffic website. Which you pay hundreds monthly for. What you have to do, is post not more than 5 links in your answers daily, out of 20 answered questions. And those links have to point to at least 3 different websites. That is, you answer 20 questions daily, and only 5 links to your pages. Think 5 is not enough? Trust me – it is so, so worth it!

3) Blog commenting. You need to leave comments on high traffic blogs, on interesting posts. These comments do not have to be just “oh, what a nice post!”. They have to bring value to the readers as well. They have to be controversial, so people who see your comment, come and visit your website. Blog comments work extremely well, if you are one of the first people to comment. This way your comment gets even more exposure.