Online Web Site Advertising – 5 Steps To Cost Effective Web Site Advertising

Advertising Can Be A Hassle Unless…

You really have an ‘all-in-one’ solution to eradicate all the tedious tasks you normally have to drag yourself to do it. Honestly, what better way to make sure you get more things done than to outsource and have someone drive your online web site advertising campaigns for you.

Here are the 5 steps to cost effective advertising in an almost effortless way:

Step 1: Build Your Advertising Resource Pool

Before doing any online web site advertising you will have to get some research done. Finding the best deals out there can come from either asking people who are already advertising regularly or by doing your own research.

For instance, if you have a few contacts from your niche and want to know where your friends advertise just ask them and go to the relevant website. Additionally, if you need to find out more about where top marketers advertise do a search in Google or Yahoo and check out the advertising source.

Step 2: Structure Your Advertising Strategy

One of the most overlooked key points in all online advertising campaigns perhaps is this: there is no solid plan of action. Starting an advertising campaign without a plan is like going behind enemy lines without a gun.

Pull out a sheet of paper and write down the things you need to do such as the components of the marketing flow you want your prospects to experience. Keep this sheet of paper in mind. You need it later.

Step 3: Focus On Your Current Campaign

When you got your plan of action ready make sure you have it with you at all times in your “office”. Every time you have an online web site advertising campaign set up make sure you put dates where you want each component to be complete.

Focus on the tasks at hand and don’t surf too much at this time. Just be really focused on getting your advertising out there.

Step 4: It Is Perfectly OK To Keep Track

There are times when most people (so called IM’ers) advise others in online forums on becoming cool and relaxed when doing advertising. Let me tell you one thing. Do not listen to them.

Advertising costs you money and you should always watch how well your website converts and how well your prospects are responding to your offer. While it can give you a certain degree of stress, it is also mandatory for the business owner to know the details of his work.

Step 5: Do It Again Or Try Another Way

A tough resilient online web site advertising campaign should only appear when you have tried a lot of tactics and stuck to one that works. I have seen people spending their last $300 in their bank account and still pull through.

The key is to be able to test until you find something that really works for you. Everyone is different and that is what makes the world go round.

In closing, never give up and you will see your reward soon. Success comes with a price but money can always be generated again and again at will. Use the power of online web site advertising to your advantage using the steps outlined above.

Web Site Advertising For Free

As a consequence of the rise in web site marketing, traditional link building strategies have become less useful and more difficult, but there are marketing techniques which still work extremely well indeed. This article is about how to get a massive number of web site visitors from a free system which promotes your website both online and offline by viral means.

Lately I’ve been experimenting with less conventional ways to get traffic and I’m going to tell you about one system in particular which I believe opens up almost an entire untapped resource.

For any Internet entrepreneur, web site advertising is always going to be vital to your online business. But link building is not the only way to increase your traffic. Have you tapped into some of the new and exciting ways to get traffic that require almost no investment of time whatsoever?

Web site traffic is the life blood of any site. Without it you can’t make money or generate leads.

Lately I have noticed that with the rapid growth in web site creation and promotion tools it’s become much more of a chore to get a new site noticed as everyone is fighting it out for links. Viral techniques however, still work very well indeed but few people seem to know how to fully capitalise on them.

In reality, many webmasters fail to exploit these at all and even when they do it’s almost always “online” marketing techniques that get used. But you can also promote a web site “offline” virally and the system I want to tell you about exploits both. This is a very powerful tool in your search for more web site traffic.

Have you even considered automated viral “offline” web site advertising? The answer is probably “No” and if not then you have been missing out on a huge almost untapped promotional opportunity.

It’s a fact that there are many millions of people who have computers, spend a great deal of time online but who do not have websites. Can you imagine how good it would be if they worked to give your web site traffic?

Sure, they cannot promote your site either by posting an article or by linking to your site but despite this they can still play a vital part in helping your web site advertising as long as they have the tools and the motivation to do it.

What these millions of people do have is the power to distibute information offline for you about your website which can be even more powerful than online promotion.

This massive offline resource is almost completely ignored when it comes to stimulating web traffic because few people have worked out how to tap into it.

Recently though, a brilliant British programmer has created a free to use system which allows you to exploit this huge resource to the full in order to promote your web site or even affiliate url. Without going into detail there’s no doubt that it can simply explode your web site traffic by means of simple mathematical principles and some basic psychology.

This is the only system I know of which anyone can use for web site advertising and which combines online and offline advertising together which is why it’s so powerful.

It’s radical design encourages a natural exponential growth and all you have to do to promote your own web site is to update it for free and then give it away.

This deceptively simple strategy gives you ready access to a staggeringly large number of people who do have access to the Internet and who will become your web site visitors. There’s a link to the full press release on my web site.

You can download the free software here [] and you’ll also find a link through to the press release on the same page. The press release explains in detail exactly how it works.

Steve Gates (Internet Marketeer)

Free Web Site Advertising – What’s More Effective, PPC Ads Or Articles?

Everybody knows just how effective PPC (pay-per-click) ads are because you only pay for targeted clicks that find their way to your site and will usually end up with a very high conversion rate. And everybody knows that if you write the articles yourself and know how to use them, promotional articles can be classified as free web advertising. But can something free be more effective than PPC ads?

Most folks are sure that free web advertising can never be more effective than Pay-per-click? But let’s do the math, shall we.

Imagine for a moment a well-written SEO article done by an expert who understands how to use articles. Usually it would be capable of giving you a huge response almost immediately and will then continue to give you a steady stream of clients for years to come. Let us assume that you went overboard and paid a writer-expert $17 for the article. After you get only 1,000-targeted visitors to your site, the actual cost will be 1.7 cents per click. What would you have paid if you used PPC? 10 cents perhaps? And that’s if you are very lucky? But even that is a lot more than 1.7 cents.

There is something that you should keep in mind here. These are no curiosity clicks we are referring to here (the kind that banner ads are notorious for churning out) but highly targeted prospects that have already been pre-sold by the article before arriving at your site, so most of them are usually already interested in your product or service. The truth is that some articles get tens of thousands of hits in the course of one year. (Check out this one for instance, scroll to the bottom to see the counter. By the way this site is EzineArticles the most popular article directory in the world.) 10,000 hits would mean that a click works out at less than 0.017 cents!

Some quick math will clearly tell you that not only are promotional articles much cheaper than any PPC ads, they are also MUCH MORE EFFECTIVE.