Free Web Site Advertising – 3 Places to Advertise Your Web Site For Free!

When you have a profitable campaign, squeeze pages and sales pages that convert good, the only thing you have to take care about is driving traffic to those pages.

To do that, you either write a bunch of articles, get links to them so they get up on the search engines, and submit other kinds of content. Or, you just buy advertising on some websites – these can be text links, banners, or a mix of the two.

But an even better way to go with advertising, is to get free advertising.

Think this is impossible, or it does not work? Well, think once again, because now I am going to reveal 3 great places to have your pages advertised on for free.

1) Forums. Oh, don’t run away, and do not let this scare you. Forums is a GREAT place advertise. But not just to pay for a banner, but become a member of a forum, and start being active. By providing people with useful information, you will become an expert eventually. Then, as you will have a link to your website included in your signature, you will start getting visitors. And not just ANY people, but INTERESTED people.

2) Yahoo Answers. This is a place many Internet Marketers have tried. But sadly, most of them do it all wrong, and get their Yahoo accounts banned. To not be one of them, you have to be careful. Do not post more than 5 links in your answers per day. Additionally, only every 4th or 5th of your answers should include a link at all. Do not be over promotional, and try to not have 5 links pointing all to the same website.

3) Blogs. Yes, blogs is one of the best places to advertise. You can either start to comment on blogs, or you can contact the blog owner directly and ask him if you could have a guest post on his blog. That is, you write one very valuable post, having a link to your page at the bottom, and the blogger submits your post as a guest post, on his blog. This way you not only get a link back to your website, but if the blog is popular, you will get visitors for years to come!

The best way to monetize your traffic, is to set up an autopilot niche campaign. You set it up once, and it makes passive income for months, or even years, to come.

Guaranteed Web Site Advertising

Paying for web site advertising services is more advantageous than handling your own web site or your company’s promotional concerns. This gives you more time to focus on other essential aspects of your business. Besides, these service providers know all the ins and outs of web site advertising.

There is also a risk in entrusting your website to service providers, especially those offering cheap and sometimes free advertising services. The question is, how do you know you are not paying for senseless hype just for guaranteed web site advertising?

Here are two important things you should consider in choosing an advertising company: where do they list your website, and what are their core services and add-on services.

Since the main goal of website advertising is to deliver targeted traffic to your site, it is beneficial if your site is indexed on major search engines and online directories. The more search engines and directories your site appears on, the better, as this increases probability of attracting more consumers.

Aside from listing your site to major search engines and directories, the advertising company must have guaranteed web site advertising techniques such as link exchanges, pay per click, email marketing, banner ads, press releases, newsletters and blogs.

Exchanging links is one of the most effective and affordable means of driving targeted traffic to your website. This is done by sending other websites (high quality and highly related sites) text or keywords where a link to your website is attached (use keywords that people are most likely to use in the search engines).

Pay per click is another guaranteed web site advertising technique and is becoming very popular nowadays. This allows you to make your own ads, and lets you decide when they should appear. The good thing about this is you only pay when somebody clicks through a link to your site.

Does the advertising company provide high quality content or articles for your website? If it does, then it’s a perfect choice. A very good quality content that is, rich in information and necessary keywords used in major search engines is good way to keep your site users coming back.

The Most Underused Component in Web Site Advertising Web

Marketing Series

Perhaps the most powerful component of any Web site sales copy is the use of testimonials. Inserted in your sales copy, unbiased words of praise from satisfied customers have the following potent effect for your prospect. Effective testimonials;

Rationalize your prospect’s buying decision GOOGLE ADSENSE Back up the claims you make for your product or service
Vouch for the benefits of your product or service.
However, despite their clout as an influential sales tool, it is amazing how many clients fail to effectively gather and use this precious commodity. Some tips for including this essential component in your future promotions.

· Whenever a great unsolicited testimonial from a customer crosses your desk, contact the customer for permission to use all or part of it in your marketing campaign. And also request a photo.

· Always include the full name, as well as address under the testimonial.

· Be proactive in soliciting testimonials from your customers. Send personal letters or notes to your customer list indicating you are updating your marketing program and would be grateful for comments about what they liked most about your product or service. Phone surveys are also an option. Elicit the reasons they purchased your product, the three features or characteristics they like most about it (and why), and the product’s strongest feature, More importantly, ask them how the product or service has most benefited them; e.g. how it saved them time, money or frustration. And of course, solicit any comments they have on what they would like to see changed.

Note a secondary benefit of such an approach; learning things about your product or service that can be improved or corrected.

· Of course, if you are not receiving testimonials from customers, find out why. The problem is most likely with your product or service. Improve that and the testimonials will come…as well as increased sales!

Sprinkled throughout your sales copy, testimonials provide a compelling reason for purchasing your product or service. A good rule of thumb is; include 1-3 testimonials for each product or service benefit. A collection of testimonials can also be included as a separate stand-alone piece of your promotional package.

Wherever you place them, make sure each testimonial adheres to the four golden rules…

Be specific

Stick with one benefit per testimonial

Make sure all claims are believable

Keep the testimonial targeted to your audience, excluding anything
irrelevant or offensive.

Copyright Alan Richardson