Free Web Site Advertising Method

Would your Internet business benefit from free web site advertising?  I am sorry but I had to ask, but of course it would!  You do not have to spend a fortune for advertising to generate high volume traffic to your site.  There are multiple ways to advertise that are free and very simple to implement with a little knowledge and time.

It cannot be emphasized enough that content is king.  You hear that phrase all the time, and that is because it is true.  One of the most effective ways of advertising your web site is by creating high quality content and getting it posted in the right places.  Articles are one of the main ways to implement the content traffic method. 

First you write quality articles that focus on a specific keyword topic.  While it is important to have the keyword in your article, it is also important not to use the keyword excessively.  The focus of the article is to provide interesting information that readers can use.  You do not want to sit down and write a lot of “fluff” articles.  The reader has searched and found your article because they are seeking information.  So give it to them. 

The article content should be completely original.  Google strongly frowns upon copied content, and you will be penalized or even banned for plagiarizing and copying content.  Articles should be free of grammatical and spelling errors, and written in easy to read fluent English.  If you do not feel qualified enough to write your own articles, you can hire a copywriter to create your articles for you.  That of course takes away the “free” aspect of this advertising technique, but copywriting services are available at some very reasonable rates.

A common strategy for content articles is to place a few of them on your site.  You then create some new articles, similar in topic but totally original.  These new companion articles are then submitted to article directories.  These cannot be the exact same articles you placed on your web page.  You must create totally new articles. 

Most article directories allow you to include a link back to your web site article in the bio section.  Be sure to read the publishing terms at each directory.  Some directories do not want you to use the same link in every single article you submit.  Link instead back to a similar topic article that can be found on your site. 

Not only does this way of free web site advertising bring visitors that are interested in your article topic, but other publishers can “pick up” the article and link back to it from their own web site.  In order for your articles to be considered for this type of link, they will need to be well written, free of spelling errors, grammatically correct, and on a topic that people are actually interested in.

Some of the article directories have very detailed publishing guidelines.  If you do not abide by the guidelines, your articles may not be approved.  Take the time to create your articles correctly and in the proper format.  If this is too tedious a task for you, remember there are ghostwriters available who create quality articles for a fee.  Content creation is a proven method of getting free web site advertising.  Take advantage of it.

How to Make Your Web Site Advertising, Newspaper and Phone Directory Advertising More Profitable!

The results I have seen achieved from newspaper, phone directory and web site advertising, have been nothing short of amazing. It has all been accomplished using simple, but powerful, strategies.

Whether you are running web site advertising or any other kind of advertising – it still needs to get results. Your advertising will cost you the same, regardless of whether it pulls in two sales or does 1000% better and pulls in 22 sales.

So, how do you make your advertising work like crazy?

Your first task is not to get your prospect to read your advertising. You first need them to notice your advertising. I might be old school but, from years of “hands on” experience, I know that EVERY written advertisement needs a powerful headline. That goes for mail order, phone directory advertising, web site advertising, newspaper advertising etc. Every advertisement needs to grab attention with a powerful headline.

When I sort through my mail I do it next to the wastepaper basket. Unless it is something important, or a bill I need to pay, most of it gets trashed.

If I spot an eye-catching headline, I might be tempted to read a couple of paragraphs to see what it is all about. The same goes for web site advertising; if the web page doesn’t immediately grab my attention, I will move on to the next web site.

So, the first job of any advertising is to get attention. The second job is to keep the reader interested in what you have to say. You just have to get the person to read the first sentence, then the next sentence, then the one after that, and so on. Keep them interested and you may start to create a desire for what you have to sell.

Take just one step at a time. Get their attention and then keep them interested. Create a desire. Then, introduce a call to action and ask them to buy.

It is really important to work through the process in the correct order. There is no point in asking for the sale if you haven’t first grabbed their attention and created the desired.

That is why so many advertisements fail to pull in satisfactory results. A lot of advertisers put their company name at the top of the advertisement (boring!), and expect that to grab the attention of a reader. The business owner might like to see his or her company name big and bold at the top of the ad, but the average reader won’t have the same interest. The reader is more interested in “what’s in it for me.”

We are all interested in ourselves and want to know how we can benefit in some way. This is an important point all advertisers need to understand if they want better results from their advertising.

Now, before I go, take another look at the headline of this article. You will see it includes a benefit, which is exactly what I have just been talking about. If you have read this far, then you must have been interested in what I had to say. Hopefully you now have the desire to improve your advertising. However, I will stop there and not ask for a sale, because that is not the purpose of this article.

The important thing is that you understand the important sequence of the AIDA process – Get Attention, Create Interest, Generate Desire, and then Call for Action.

A Guide to FREE Web Site Advertising

It’s not going to be an easy task, trying to locate Free Web Site Advertising. But if you work hard enough for it and play by the rules, you too can grab up a share of valuable Free website advertising on the World Wide Web for your web site project. Here’s a free web site advertising guide that’ll provide you with some helpful hints on getting FREE website advertising for your web pages. Believe it or not… there’s a piece of the web for anybody willing to work hard for it.

Successful webmasters who have acquired high web site ranking and web popularity on the World Wide Web, constantly scour the web for informative web pages that are relevant to their own business niche. To them, it’s FREE outbound link information resources that help build their outbound link structure. Search engine robots and spiders are not only detecting a web site’s inbound link structure within a web site, they’re also searching for supporting, outbound information links that are of relevant and informative content.

Search engines are most favorable to web sites that provide a supporting outbound link structure… always with the Internet web visitor in mind. These very-wise web masters know exactly what they’re looking for in building their supporting outbound link structure. You should learn what it is they are looking for- in high hopes they link to your web site and ultimately provide you with increased ranking and popularity. And guess what? It’s FREE!

Also, many of the outbound links they discover and install, often come and go. In a months time, 20 informative outbound links could turn into fourteen working and supporting links and six that become broken and or nonexistent. Broken links are bad. In fact these days, most webmasters use automated software to alert them when broken links appear within their web pages. And guess what? They’ll be on the prowl again- search for relevant content-rich web pages to link to.

The wise web master, will then begin to locate new web site hyper links, to take the place of broken and removed links. Web masters are performing this operation day in day out 365 days a year. These are the makers of web sites you want to attract… they will be your avenue to FREE web site advertising.

Helpful Web site Advertising Tips

The first thing you should learn is… to have a true desire and passion about what your website is all about, whether it’s a blog about yourself, or business products or services your are trying to sell. You have to establish yourself as a genuine authority on what your website is trying to convey. “And how do you do that”, you ask?

Know your business niche inside and out. Know your competitor’s business niche inside and out. Don’t leave any stone unturned. Provide as much information about yourself, your web page your staff and most importantly your business and its products. If your business competition have two paragraphs on a particular product or service, or even an introduction, you build three paragraphs.

You should set your main web page navigation up so that visitors, without pause, are able to access information about you, your staff, your geographic location, contact information, web site information and of course, product goods and services. A hyper link to your web site site map is a must. Having a directory-wide site search is also a plus. Make accessing your pages easy for your visitors and crawling search engine robots, spiders and crawlers.

Web Page Download Time

To begin with, if your web site sucks, no one is going to bother to link to it, and links to your web site are exactly what you’re looking for. First good impressions are lasting impressions and will result in return visitors to your web site. Make sure you have a clean, crisp, fast loading and attractive web design. Run your web site through a download time calculator. If it fails the download time test, then it’s time to start trimming your website code, graphics and images.

HTML Code Validation

Now you have to make sure your HTML code is validated. HTML code validation is an essential element in knowing your web site is in compliance within multiple web browsers. Run it through an HTML validator such as the, W3C Markup Validation Service. If your web page fails the test, it’s time to get to work and Clean up your code.

Internet Web browsers are not all created equal. What looks good in a web browser on your machine, will not necessarily look the same in another web browser on another machine. Everybody has a favorite Internet web browser- there are many. With web page validation, you can be assured, your web site will look its best in which ever web browser your web page visitors are using to access your website. If your web page code can’t pass the validation, then it’s time to scrap your web site for a New Web Site Design.

Now your web page is ready to publish. Submit your finished project to all major search engines. Pass it along to friends, family, acquaintances, and business associates. Hit the blogging highway- find relevant sites and offer your expertise. Many sites will allow you to leave your web site URL address.

Sit back and wait… because high-rolling web masters who happen to come across your site, and feels you’re a valued contributor on the web- he/she just might add your website link to his valuable site. It’s all about web site design and content. Give your web visitors and search engines, the environment and path of least resistance.